Measure the event that actually happened.
Distinguish a click, an inquiry, a qualified opportunity, a booking and a sale across your customer journey.
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When this helps
Misconfigured tracking can overcount events or make campaigns look successful without evidence of useful business outcomes.
The work
Event-definition review, GA4 and tag configuration, call/form tracking coordination, consent behavior, deduplication and pipeline reconciliation.
What the engagement produces
An event map, verified test evidence, attribution limitations and reporting that separates acquisition from later sales outcomes.
How it starts
Identify account ownership, source systems, consent configuration and the business definitions used for reporting. Test actual platform receipt—not just a local event.
Clear scope before commitment
Browser restrictions, consent and missing source records limit attribution. No personally identifying form text is sent to general analytics events.