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Case Study:
Perfect Steel Solutions

Client Overview: Perfect Steel Solutions, a leading provider of metal roofing services in Fort Wayne, Indiana, sought to increase its online presence, generate more leads, and boost overall sales. They partnered with us to leverage our Marketing and Ad Management and SEO services.

Objectives

Increase website traffic and visibility.

Generate more qualified leads through digital marketing.

Improve the overall return on investment (ROI) for their ad spend.

Strategies Implemented

1. Comprehensive SEO Optimization

  • Conducted thorough keyword research to identify high-potential search terms.
  • Optimized website content, meta tags, and descriptions to improve search engine rankings.
  • Created high-quality blog posts and guides to drive organic traffic.

2. Targeted Google Ads Campaign

  • Designed and managed targeted Google Ads campaigns focusing on key services and geographic areas.
  • Regularly monitored and optimized ads for better performance and reduced cost-per-click (CPC).

3. Social Media and Content Marketing

  • Developed engaging social media posts to attract and interact with potential customers.
  • Utilized content marketing strategies to establish Perfect Steel Solutions as an industry thought leader.

4. Call Tracking and Lead Management

  • Implemented call tracking to measure the effectiveness of various marketing channels.
  • Optimized the lead management process to ensure prompt and effective follow-up with potential customers.

Results

Website Traffic

  • Achieved a 3,895.1% increase in total users, reaching 13,863 new users in the first quarter​​.
  • Significant growth in new users by 3,861.6% and returning visitors by 15,500%​​.

Google Ads Performance

  • Impressions reached 1,450,720, although there was a 35.8% decrease, the quality of traffic improved with a 43.3% increase in clicks, totaling 14,045.
  • Cost-per-click (CPC) decreased by 65.4% to $0.55, resulting in a 50.4% reduction in total ad spend.
  • Click-through rate (CTR) improved by 123.2%, indicating more engaged users.

Lead Generation

  • Total calls increased by 30.1%, reaching 428 calls year-to-date​​.
  • The number of forms submitted through the website increased by 1,833.3%, resulting in 58 total forms​​.

Conclusion

Results That Build Trust​

Through a combination of SEO optimization, targeted ad campaigns, and strategic content marketing, Perfect Steel Solutions saw a dramatic increase in web traffic, lead generation, and cost efficiency. Our tailored approach not only improved their online visibility but also enhanced the quality of leads, contributing to a significant boost in their overall business performance.

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