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Case Study:
Bounce House Kingdom

Client Overview: Bounce House Kingdom, a leading party rental company specializing in bounce houses and inflatable attractions, aimed to increase their online presence, generate more leads, and boost bookings. They partnered with us for comprehensive Marketing and Ad Management and SEO services.

Objectives

Increase website traffic and visibility.

Generate more qualified leads and bookings through digital marketing.

Improve the return on investment (ROI) for their advertising spend.

Strategies Implemented

1. SEO Optimization

  • Conducted thorough keyword research to identify high-value search terms relevant to bounce house rentals.
  • Optimized website content, meta descriptions, and headers to improve search engine rankings.
  • Created engaging blog posts and guides to attract organic traffic and establish authority in the party rental industry.

2. Google Ads Campaign

  • Developed and managed targeted Google Ads campaigns focusing on key services and geographic locations.
  • Regularly monitored and adjusted ads for optimal performance and reduced cost-per-click (CPC).

3. Facebook Ads Campaign

  • Implemented a strategic Facebook Ads plan to increase brand awareness and engagement.
  • Created visually appealing ads and interactive content to attract potential customers.

4. Lead Tracking and Management

  • Set up advanced lead tracking to measure the effectiveness of various marketing channels.
  • Enhanced the lead management process to ensure timely and effective follow-up with potential clients.

Results

Website Performance

  • Health Score: Achieved a 96% health score for the website partyrentals219.com, indicating excellent site performance.
  • Page Views: Increased from 5,150 to 17,225, marking a 234% improvement.
  • Returning Visitors: Grew from 357 to 1,095, a 207% increase.
  • Visits: Rose from 2,447 to 5,008, showing a 105% increase.

Google Ads Performance

  • Impressions: 1,450,720
  • Clicks: 14,045, a 43.3% increase.
  • Average CPC: $0.55, a reduction of 65.4%.
  • CTR (Click-Through Rate): 0.97%, a 123.2% improvement.

Facebook Ads Performance

  • Reach: 127,000 people.
  • Post Engagements: 14,565 engagements.
  • Link Clicks: 6,959 clicks.
  • Follows or Likes: 16 new followers or likes.

Google Analytics Overview

  • Users: 9,000
  • New Users: 9,000
  • Average Engagement Time: Data not available.
  • Top Countries: United States (6.3K users), Poland (2.5K users)
  • Top Channels: Referral (2.9K sessions), Paid Search (2.8K sessions), Direct (2K sessions), Organic Social (1.7K sessions), Organic Search (1.1K sessions), Display (571 sessions)
  • Top Pages by Views:
    • Bounce House Kingdom homepage: 21K views
    • Bounce House Rentals and Party Equipment: 9.7K views
    • Tropical Palm Tree Combo Bouncer: 305 views
  • Top Events by Count:
    • Page View: 38K
    • Session Start: 11K
    • First Visit: 9K
    • Scroll: 2.5K
    • Checkout: 867
  • Top Performing Key Events:
    • Checkout: 649
    • Purchase: 315

Booking Success

  • For the first time ever, Bounce House Kingdom was booked out three months in advance for the summer going into fall, even during the traditionally slower snow season. This success is directly attributed to the effective ad work and SEO strategies implemented by Ask Buc Inc.

Data Highlights

  • Website Page Views: 17,225 (+234%)
  • Returning Visitors: 1,095 (+207%)
  • Total Visits: 5,008 (+105%)
  • Google Ads Impressions: 1,450,720
  • Google Ads Clicks: 14,045 (+43.3%)
  • Google Ads CPC: $0.55 (-65.4%)
  • Google Ads CTR: 0.97% (+123.2%)
  • Facebook Reach: 127K
  • Facebook Post Engagements: 14,565
  • Facebook Link Clicks: 6,959
  • Facebook Follows or Likes: 16
  • Advance Bookings: Fully booked three months in advance.

Conclusion

Results That Build Trust​

Through a combination of SEO optimization, targeted Google Ads and Facebook Ads campaigns, and strategic social media marketing, Bounce House Kingdom experienced significant growth in website traffic, engagement, and overall site health. The company achieved a major milestone by being fully booked three months in advance for the first time, even during the typically slow snow season. Our tailored approach ensured they reached their target audience effectively, resulting in increased bookings and improved ROI.

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